Objective and Background- Markup

  • AP Markfed is establishing a Consumer Food Business in line with other Consumer Products Companies.
  • The new company will add value to the commodities procured under MSP and from the open market for better realization.
  • It will be a subsidiary of AP-MarkFed.
  • Proposed entity’s name would be MarkUp Pvt Ltd” with the Brand name “Markup” , a complete professional Company
    Markup stands for “Markfed Undertaking for People”.
  • The prime objective of MARKUP is to bring the best Quality products directly from Farm to the Consumer’s plate.
  • Safe Packaging and Quality is the underlying USP for company.
  • The Company aims to reach all sections of consumers in urban/rural and high/mid/low income groups.

Our Products -Survey results – Summary

Distribution Plan

Vendor Empanelment

Vendor selection process in progress
Bids are submitted by 7 different vendors
Technical presentation is done
Retendering due to confusion in financial bids submitted by bidders
To be finalized in next 15 days time

ERP implementation will be completed by end of July

HR Agency finalized and partially team also been recruited
IP vendor is finalized for Trademark registrations
Web site developer to be finalized.

Web developer and digital marketing agency would be onboarded by July first week

Packaging Vendor selection process in progress
Technical evaluation is in progress for Packaging material vendors
Bid submission for logistics would be completed by 25th June.

Packaging material and logistics vendor will be finalized by end of June

Vendor selection process in progress
EOI submission is due by 15th June
Expecting good participation from multiple Dall mills
Mills for custom milling will be finalized in June
Spices, Tamarind and Rice will be purchased from processors through reverse auction.

Organogram and team already in place